Saturday, October 27, 2007

Target's Lackluster Response

It seems that Target cares more about selling lead-coated toys from China than organic foods from the Midwest. Their response to my questions over their Archer Farms brand makes one cringe at their pathetic attempt. They don't even bother to check the context of their reply! ( what is that DVD about and why are they talking about Horizon Organics?)

The primary concern now is that Aurora has a giant farm in Gill,Colorado ( Weld County) that bothers its neighbors in many ways. The county commissioners want the farm to shrink down its number of cows from 3000 to a more manageable number. Aurora says it will bankrupt them and cost millions. But do factory farms really help the environment and local economies?

The bottom line: we need more corporate accountability. And those who support Organic should ensure that its standards match their values.

My original letter to them is here:

This is their response:

TARGET ( insert bullseye logo here )

October 26, 2007

Dear Kevin Chavis:

-Thank you for contacting Target® Corporation regarding your experience with returning your son's DVD. Robert Ulrich, Chairman and CEO, Gregg Steinhafel, President, and Troy Risch, Executive Vice President have received copies of your letter and have asked me to respond on their behalf. Please accept my apologies for any frustration and inconvenience you experienced.

Target works to provide guests with quality merchandise at affordable prices. By utilizing an extensive qualification and review process, Target ensures all required organic certifications are valid and up to date. Additionally, Target remains confident that the Archer Farms organic milk we provide guests adheres to the national organic program (NOP) regulations.

Based on the U.S. Department of Agriculture's (USDA) dismissal of complaints, Target will continue to utilize Aurora Organic Dairy as an organic dairy provider. For additional information regarding the USDA's dismissal, visit

Thank you again for bringing your concerns to our attention. I'll make sure to share your comments with our Buying, and Quality teams for review.



Target Executive Offices
PO Box 9350, MS 1A-X, Minneapolis, MN 55440-9350

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